Here are some examples of how different companies conduct predictive analytics:
Netflix – for recommendations using algorithms on the users data like demographics, watch history, search keywords, etc.
American Express – for predicting the fraud activities and finding the customers that are a risk to the company.
Harley Davidson – for identifying the high-potential customers who are more likely to buy, to generate lead and close sales.
Sprint – for predicting the customers who are more likely to churn, and identifying what customer wants.
Volvo – for predicting the useful and comfortable features for the customers
If you want to learn Predictive Analytics, you can register for these Data Analytics Certification and Data Science online courses by Intellipaat.
Also, watch this video on Predictive Analysis using Python to get started:
