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______ is an integrated hosted analytics platform for marketing insights, predictive models, and marketing optimization” (a) LityxEQ (b) WatSon (c) LityxIQ (d) InfoSight I had been asked this question during an internship interview. I'm obligated to ask this question of Predictive Analytics topic in portion Commands, Packages, Visualizing Data and Linear Regression of R Programming Select the correct answer from above options

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Right answer is (c) LityxIQ The best I can explain: LityxIQ allows marketers to automate the loading and managing multiple data sources, automatically build and manage predictive models, and optimize marketing budget and media decisions.

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