a. Google Search Engine: With the help of AI, Google Search Engine has been turned into Intelligent search which is a new network of systems that produces direct answers. It uses voice and image searches and has incorporated deep learning to fasten the searches with more accuracy.
b. Voice assistant: AI is being used in voice assistants to recognize words spoken by the user. NLP has capabilities like “Speech-to-Text” convert the natural language of the user into text for further processing. As the digital assistant answers more and more queries, it “learns” using ML algorithms. The more tasks it performs, its ML algorithms help it “learn” from the tasks and the preferences of the user. As a result, the digital assistant improves its performance over time.
c. E-commerce website: With the use of big data, AI in E-Commerce is impacting customer choices by recording the data of previous purchases, searched products, and online browsing habits. Product recommendations provide multiple benefits for E-commerce retailers including: Higher number of returning customers.
