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What is Google Analytics?

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Google analytics is the most powerful tool to check the performance of our website. Google Analytics has two types of services one is a free service provider and the another is paid tool, as all of us knows paid tool is very costly. So maximum website owners uses free service it is very useful for search engine optimization (SEO) that is used for marketing purpose and helps you to track the all performance records for your website like live users, Keywords, Location, Gender.